Privacy Policy

Last Updated: August 31, 2026

National Carpet and Flooring (“National Carpet and Flooring,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide when you visit or interact with nationalcarpetandflooring.com (the “Website”).

This Privacy Policy explains how we collect, use, disclose, store, and protect information obtained through our Website, forms, communications, advertising, social media, and related services.

By accessing or using the Website, you acknowledge the practices described in this Privacy Policy.

 

1. Information We Collect

We may collect information that you voluntarily provide to us, information collected automatically when you use our Website, and information obtained from third parties.

Information You Provide

Depending on how you interact with us, we may collect:

• Your name
• Email address
• Telephone number
• Mailing or project address
• Billing or shipping information, when applicable
• Information about your flooring project
• Flooring preferences and product interests
• Information submitted through quote or consultation requests
• Information submitted through contact forms
• Appointment or scheduling information
• Communications you send to us
• Information you provide when requesting samples, estimates, or other services
• Information provided when participating in promotions, surveys, contests, or other activities
• Any other information you voluntarily provide

Please do not submit sensitive personal information through our Website unless specifically requested and necessary for the service you are seeking.

Information Collected Automatically

When you visit our Website, certain information may automatically be collected through cookies, pixels, tags, scripts, web beacons, log files, and similar technologies.

This information may include:

• IP address
• Browser type and version
• Device type
• Operating system
• Approximate geographic location
• Referring website or URL
• Pages visited
• Links clicked
• Time spent on pages
• Date and time of visits
• Website interactions
• Search terms or referring search engines
• General information about how you interact with our Website

This information generally does not directly identify you by name, but it may be associated with information that does.

 

2. How We Use Your Information

We may use information collected through the Website for legitimate business purposes, including to:

• Respond to questions and requests
• Provide estimates and quotes
• Schedule consultations, measurements, installations, or other services
• Communicate with you about your flooring project
• Process transactions or requests
• Provide customer service
• Provide requested products or services
• Send information you have requested
• Send appointment, order, service, or administrative communications
• Improve our Website and services
• Understand how visitors use our Website
• Analyze Website traffic and performance
• Personalize your Website experience
• Develop and improve products, services, and marketing
• Detect and prevent fraud, abuse, or security incidents
• Maintain and protect the security of our Website
• Conduct advertising and marketing campaigns
• Measure the effectiveness of advertising
• Provide relevant advertisements on our Website or other websites
• Conduct remarketing or retargeting campaigns
• Comply with legal obligations
• Enforce our agreements and policies
• Protect our rights, property, employees, customers, and others

 

3. Contact Forms, Quote Requests, and Project Information

If you submit a contact form, quote request, consultation request, or other inquiry, we will use the information you provide to respond to your request and provide the services or information you requested.

For example, if you request a flooring estimate, we may use your name, phone number, email address, project address, and project information to contact you regarding your request.

We may contact you by telephone, email, text message, or other communication method you provide or that is reasonably necessary to respond to your request.

Submitting information through the Website does not necessarily create a customer relationship or guarantee that National Carpet and Flooring will provide services.

 

4. Telephone and Text Communications

If you provide your telephone number, you may receive telephone calls or text messages relating to your inquiry, quote, appointment, project, installation, customer service, or other services you have requested.

Where required by applicable law, we will obtain appropriate consent before sending marketing text messages or making certain automated or prerecorded calls.

You may opt out of marketing text messages by following the instructions provided in the message or contacting us directly.

Message and data rates may apply depending on your mobile carrier.

Opting out of marketing communications does not necessarily prevent us from sending transactional or service-related communications that are necessary to fulfill a request or provide services.

 

5. Cookies and Similar Technologies

Our Website may use cookies and similar technologies.

A cookie is a small data file placed on your device by a website. Cookies can help websites remember information about visitors, understand how visitors use a website, and provide certain functionality.

We may use cookies for several purposes.

 

Essential Cookies

These cookies may be necessary for the Website to function properly. They can support basic Website functionality, security, navigation, forms, and other essential services.

 

Analytics Cookies

We may use analytics technologies to understand how visitors use our Website.

Analytics information may help us determine:

• How many people visit our Website
• Which pages receive the most traffic
• How visitors navigate the Website
• How visitors interact with forms and content
• How our Website performs
• Whether marketing campaigns are effective

Analytics services may collect information such as IP address, device information, browser information, pages visited, and interaction data.

 

Advertising and Marketing Cookies

We may use cookies, pixels, tags, and similar technologies to support online advertising and marketing.

These technologies may allow us or our advertising partners to:

• Measure advertising performance
• Determine whether an advertisement resulted in a Website visit or inquiry
• Show advertisements to people who have previously visited our Website
• Create or use audience segments
• Deliver more relevant advertisements
• Measure conversions
• Understand interactions with advertisements

Advertising technologies may be provided by third parties such as search engines, advertising networks, social media platforms, and other marketing providers.

 

Managing Cookies

Most web browsers allow you to control or delete cookies through your browser settings.

Disabling certain cookies may affect the functionality or performance of portions of the Website.

Where required by applicable law, we may also provide a cookie consent or preference mechanism that allows you to manage certain categories of non-essential cookies.

 

6. Google Analytics and Other Analytics Services

We may use third-party analytics services, such as Google Analytics, Google Tag Manager, or similar services, to analyze Website traffic and user behavior.

These services may use cookies, pixels, tags, or similar technologies to collect information about your use of the Website.

Analytics providers may process information according to their own privacy policies and terms.

We may use analytics information to understand Website performance, improve our services, measure advertising campaigns, and better understand our customers and Website visitors.

 

7. Google Advertising and Remarketing

We may use Google advertising services, including Google Ads and related technologies, to advertise our business online.

These technologies may allow us to measure conversions, understand advertising performance, and display advertisements to people who have previously visited our Website or interacted with our business.

Google may collect or receive information from our Website through cookies, advertising identifiers, pixels, tags, or similar technologies.

Your interactions with Google’s services are governed by Google’s applicable privacy policies and settings.

 

8. Social Media and Social Media Advertising

National Carpet and Flooring may maintain accounts or pages on social media platforms such as Facebook, Instagram, and other platforms.

Our Website may contain links, buttons, widgets, embedded content, or other features associated with social media platforms.

When you interact with social media content or links, the applicable social media company may collect information about your interaction.

If you visit one of our social media pages, interact with our posts, send us a message, comment on content, or otherwise communicate with us through social media, that platform may collect and process information about you independently of National Carpet and Flooring.

We may also use social media advertising and tracking technologies, such as the Meta Pixel or similar technologies, to measure advertising performance, create advertising audiences, or deliver advertisements.

Social media platforms may use information collected through their services according to their own privacy policies.

We encourage you to review the privacy settings and policies of any social media platform you use.

 

9. Marketing and Promotional Communications

We may use information you provide to communicate with you about our products, services, flooring options, promotions, special offers, events, and other business-related information.

Marketing communications may be sent by:

• Email
• Telephone
• Text message
• Direct mail
• Online advertising
• Social media
• Other lawful communication channels

You may unsubscribe from promotional email communications by using the unsubscribe mechanism included in the email.

You may also contact us directly to request removal from our marketing lists.

Please understand that opting out of marketing communications does not necessarily prevent all communications from us. We may continue to send non-promotional communications relating to transactions, appointments, estimates, requests, services, or other necessary business matters.

 

10. How We Share Information

We do not sell your personal information in the traditional sense of selling a customer list for money.

However, we may disclose or make certain information available to third parties when necessary for legitimate business purposes, including:

 

Service Providers

We may share information with companies that provide services on our behalf, including:

• Website hosting providers
• Website developers
• Marketing agencies
• Advertising providers
• Analytics providers
• Customer relationship management systems
• Email service providers
• Text messaging providers
• Form and scheduling providers
• Payment processors
• IT and security providers
• Cloud storage providers
• Installation and service providers

These companies may only receive information reasonably necessary to perform services for us or support our business.

 

Advertising and Marketing Partners

We may share or allow advertising and marketing partners to collect information through cookies, pixels, tags, and similar technologies for purposes such as advertising, analytics, audience creation, conversion measurement, and remarketing.

 

Business Transactions

If National Carpet and Flooring is involved in a merger, acquisition, sale of assets, financing, reorganization, bankruptcy, or similar transaction, personal information may be transferred as part of that transaction.

 

Legal Requirements

We may disclose information when we believe disclosure is reasonably necessary to:

• Comply with applicable law
• Respond to legal process
• Respond to government requests
• Enforce our agreements
• Protect our rights
• Protect the safety of our customers, employees, or others
• Investigate fraud or security concerns
• Prevent illegal or harmful activity

 

11. Third-Party Websites and Services

Our Website may contain links to third-party websites, including manufacturers, financing providers, social media websites, review platforms, service providers, or other websites.

We are not responsible for the privacy, security, content, or practices of third-party websites.

Your use of third-party websites is governed by the privacy policies and terms of those websites.

We encourage you to review the privacy policy of any third-party website before submitting personal information.

 

12. Data Security

We take reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.

However, no website, electronic transmission, database, or storage system can be guaranteed to be completely secure.

You acknowledge that information transmitted over the internet may be subject to risks outside our control.

 

13. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide services, maintain business and transaction records, resolve disputes, enforce agreements, comply with legal obligations, and protect our legitimate business interests.

The length of time information is retained may vary depending on the nature of the information and the purpose for which it was collected.

When information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it, subject to applicable legal and business requirements.

 

14. Children’s Privacy

Our Website is intended for a general audience and is not directed toward children under 13.

We do not knowingly collect personal information from children under 13 through the Website.

If you believe a child under 13 has provided personal information to us, please contact us so that we can take appropriate steps to investigate and delete the information when appropriate.

 

15. Your Privacy Choices

Depending on where you live and applicable law, you may have certain rights regarding your personal information.

These rights may include the ability to:

• Request access to personal information we maintain about you
• Request correction of inaccurate information
• Request deletion of certain personal information
• Request information about how personal information is collected or used
• Opt out of certain marketing communications
• Opt out of certain targeted or interest-based advertising
• Manage certain cookie preferences
• Exercise other rights available under applicable privacy laws

We may need to verify your identity before fulfilling certain requests.

We will not discriminate against you for exercising privacy rights that apply to you under applicable law.

 

16. California Privacy Rights

If you are a California resident, you may have additional rights under the California Consumer Privacy Act and related California privacy laws, as applicable.

Depending on the circumstances, California residents may have rights to:

• Know what categories of personal information are collected
• Know the purposes for which personal information is collected or used
• Request access to personal information
• Request deletion of personal information
• Request correction of inaccurate personal information
• Opt out of certain sale or sharing of personal information
• Limit certain uses of sensitive personal information where applicable
• Not receive discriminatory treatment for exercising applicable privacy rights

Because privacy laws and their applicability can depend on the size and activities of a business, not every right may apply in every circumstance.

If you are a California resident and would like to exercise a privacy right, contact us using the information provided below.

 

17. Massachusetts and Other State Privacy Laws

National Carpet and Flooring is located in Massachusetts and may interact with customers and Website visitors located in other states.

Depending on applicable law and whether the applicable legal thresholds are met, residents of certain states may have additional privacy rights.

These may include rights to access, correct, delete, obtain a copy of, or restrict certain uses of personal information, as well as rights relating to targeted advertising or certain forms of data sharing.

We will handle applicable privacy requests in accordance with the laws that apply to the individual and the request.

 

18. Do Not Track Signals

Some web browsers provide a “Do Not Track” setting.

Because there is currently no universally accepted standard for responding to Do Not Track signals, our Website may not respond to such signals in all circumstances.

Where required by applicable law, we will honor legally recognized privacy preference signals in accordance with applicable requirements.

 

19. Email Communications

If you provide your email address, we may use it to respond to inquiries, provide requested information, communicate about your project, send service-related information, or send promotional communications where permitted by law.

You may unsubscribe from promotional email communications at any time by clicking the unsubscribe link included in the email.

We may retain your email address and related information as necessary to honor your opt-out request and maintain appropriate records.

 

20. Reviews, Testimonials, and User-Submitted Content

If you voluntarily submit a review, testimonial, photograph, comment, or other content to National Carpet and Flooring, we may use that content for legitimate business and marketing purposes, subject to any permissions or terms applicable to the submission.

We will not knowingly misrepresent a customer’s experience.

If you submit content through a third-party platform, that platform’s privacy policy and terms also apply.

 

21. Photography and Installation Projects

If we photograph or record a flooring project for marketing purposes, we will take reasonable steps to avoid unnecessarily displaying personal information, private documents, addresses, or other identifying information.

Where appropriate, we may request permission before using identifiable photographs, testimonials, names, or other customer-specific content in marketing materials.

 

22. Third-Party Tracking and Advertising

Our Website may use third-party technologies that allow information about your Website activity to be collected by companies other than National Carpet and Flooring.

These technologies may include:

• Cookies
• Tracking pixels
• Web beacons
• Advertising identifiers
• Conversion tags
• Remarketing tags
• Software development tools
• Embedded content
• Social media plugins

These technologies may be used to measure Website activity, analyze performance, provide advertising, measure conversions, and support marketing campaigns.

Third-party companies may combine information collected through our Website with information collected through their other services.

We do not control the privacy practices of third-party advertising and analytics providers.

 

23. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business, Website, technology, legal requirements, or privacy practices.

When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy.

Your continued use of the Website after an updated Privacy Policy is posted constitutes acknowledgment of the updated policy to the extent permitted by applicable law.

 

24. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or your personal information, please contact us.

National Carpet and Flooring
1 Pawtucket Blvd
Tyngsboro, MA
Phone: 978-649-7600
Website: nationalcarpetandflooring.com

For privacy-related requests, please include enough information for us to understand and respond to your request. We may request additional information to verify your identity before processing certain requests.

 

25. Effective Date

This Privacy Policy is effective as of August 31, 2026.

By using nationalcarpetandflooring.com, you acknowledge that you have read and understood this Privacy Policy.